Retail Analytics:
Competitive Differentiation
It is no surprise that retail is an ever-changing and dynamic environment. With the economic and competitive landscape reshaping itself before our very eyes, retailers find themselves challenged to meet the customized demands of their customers, while still clinging to some sense of efficiency and scalability (and, profitability)- not an easy task by any means…
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The Ergenomics Power Index:
Leveraging Game Theory To Drive Growth
Organic Growth : Cross-sell Expand To Existing Clients: The most successful results for any company come from a broad array of applicable products to its existing clients. This provides the double benefit of meeting the ever-changing clients’ needs with the reduced acquisition cost incurred in selling to the existing clients. The challenge comes from the fact that each client has unique needs and objectives, and the client’s understanding and usage of any product is driven from these needs and objectives. The cornerstone to building a successful campaign….
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Cross-SellWare:
A New Era For Cross-sell In Financial Services
Cross-SellWare- A new era for Cross-sell in financial services: A leading financial institution needed to expand its business revenue and profitability by increasing sales to its existing client base. At the end of the first quarter of 2008, the firm had over 10 million customers, 10 thousand sales advisors and 55 products within 14 business lines. The firm researched what each individual business line contributed to the firm’s bottom line profit, as compared to the firm’s overall earnings. Each product line acted independently. Some had no targeting models, some had external…
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