One of the most common places we hear about analytics is in the area of Google Analytics and the tracking of website page views and click-through rates. As a first foray into the world of Analytics, Google offers an extremely robust system to track the data on your website. It’s free and relatively easy to navigate your way around. However, like all things Analytics, there is tremendous power in what one does with the data, how it is analyzed and how it is used to predict.
Search Engine Land is a tremendous blog and site for all things about Search Engine Optimization (SEO) and Search Engine Marketing (SEM). In this article Christoper Wallace raises the question and challenge to what you can do with the Analytics you are pulling off your website. There is more to just seeing the improvement and growth of your website, or lack thereof. Business leaders can use this information to identify and segment their users and customers but even assist in coming up with Business Units that can help in endeavors like rebranding and marketing.