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Posts Tagged ‘predictive analytics’

ADAPA Predictive Analytics Scoring Engine

Posted by analytics on July 8, 2010  |   No Comments »

Zementis’ ADAPA Scoring Engine is one of the best examples that demonstrates the power and revolutionary nature of cloud computing and Software as a Service (SaaS). The ADAPA Scoring Engine allows us to compute massive amounts of data like never before. What once took days now takes minutes.

From the youtube video – ADAPA® enables you to succeed with Predictive Analytics. It is a stand alone scoring engine that reads PMML descriptions of models and scores huge streams of data. ADAPA® is the first standards-based real-time scoring engine for Predictive Analytics Models, and, its available, now, as a fully hosted Software-as-a Service (SaaS) solution on the Amazon Elastic Compute Cloud. For more information, visit us at www.zementis.com.

Value of Analytics Beyond the Day to Day

Posted by analytics on July 2, 2010  |   No Comments »

One of the most common places we hear about analytics is in the area of Google Analytics and the tracking of website page views and click-through rates. As a first foray into the world of Analytics, Google offers an extremely robust system to track the data on your website. It’s free and relatively easy to navigate your way around. However, like all things Analytics, there is tremendous power in what one does with the data, how it is analyzed and how it is used to predict.

Search Engine Land is a tremendous blog and site for all things about Search Engine Optimization (SEO) and Search Engine Marketing (SEM). In this article Christoper Wallace raises the question and challenge to what you can do with the Analytics you are pulling off your website. There is more to just seeing the improvement and growth of your website, or lack thereof. Business leaders can use this information to identify and segment their users and customers but even assist in coming up with Business Units that can help in endeavors like rebranding and marketing.