Earlier this summer our partner Accenture had an article in the The Harvard Business Review about the importance of Analytics for businesses that want to have a competitive advantage. This article, in conjunction with Tom Davenport’s new book Analytics at Work: Smarter Decisions, Better Results which is referenced in the article, is showing the growing interest and popularity of analytics in the workplace. The Davenport book is a must read for any business executive in today’s world. If not, your competition will, and have the ability to make precise and razor sharp decisions to compete .
How business analytics help drive competitive advantage
Originally published in The Harvard Business Review, June 2010
Companies are operating in a sea of their own data. Many are just treading water, but some companies are swimming toward new forms of competitive advantage by using business analytics. Click to read entire article.