Earlier this summer our partner Accenture had an article in the The Harvard Business Review about the importance of Analytics for businesses that want to have a competitive advantage. This article, in conjunction with Tom Davenport’s new book Analytics at Work: Smarter Decisions, Better Results which is referenced in the article, is showing the growing interest and popularity of analytics in the workplace. The Davenport book is a must read for any business executive in today’s world. If not, your competition will, and have the ability to make precise and razor sharp decisions to compete .

How business analytics help drive competitive advantage

Originally published in The Harvard Business Review, June 2010

Download the full article: Using Analytics to Achieve High Performance [PDF, 664KB]

Companies are operating in a sea of their own data. Many are just treading water, but some companies are swimming toward new forms of competitive advantage by using business analytics. Click to read entire article.

Tags: Accenture, Harvard Business Review