Robert Will is a 20+ year consumer package goods and retailing expert. He held top customer executive positions as the Chief Marketing Officer and Chief Customer Officer for thousands of store retailers and large brands. He focused on both business innovations and emerging technologies to drive more traffic to stores and to satisfy customer demands. He implemented loyalty and e-commerce initiatives that has been generated significant incremental revenues. He has focused on customer engagement including customer acquisition, retention, up-selling and cross-selling. His specialties also include auditing and re-launching customer segmentations, market basket analysis, ROI recognition, pricing optimization, and internal database development.